New Survey: What Colleges Are Looking For

The Independent Educational Consultants Association has released the results of its recent survey on what colleges look for in high school students.  While every institution has its own criteria and priorities that it weighs in the application process, this list can help students understand the broader landscape of admissions and what they can do throughout high school to earn acceptance to a school that’s a great fit for their interests, strengths, needs and goals.

This ranked list is based on a 2020 nationwide survey of IECA member independent educational consultants:

1. A rigorous high school curriculum that challenges the student and may include AP or IB classes.

2. High grade point average in major subjects. However, slightly lower grades in a rigorous program are preferred to all A’s in less challenging coursework.

3 High scores on standardized tests (ACT, SAT). These should be consistent with high school performance.

4. Passionate involvement in a few activities that are meaningful, inside or outside of school.

5. A well-written essay that emphasizes insight into the student’s unique personality.

6. Leadership inside or outside of school. Depth, rather than breadth, of leadership is valued.

7. Demographic and personal characteristics that contribute to a diverse and interesting student body.

8. Strong counselor/teacher recommendations that provide personalized references.

9. Special talents that could contribute to campus life.

10. Intellectual curiosity exhibited through reading, research, and extracurricular pursuits.

11. Student’s character and values are seen as conducive to being a good community member.

12. Demonstrated interest and enthusiasm in attending (through campus visits, etc.).

© 2020 Independent Educational Consultants Association

Download a PDF of the flyer here.



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